[Google AdSense] Summary of Site Improvement Points That Passed the Review

2026-08-29

Here is a summary of the final editing points when passing the Google AdSense review and the overall picture of site improvements implemented up to approval. I hope this will be helpful for those who are about to apply or are considering re-evaluation.

Review Overview

I started the AdSense review at the end of November 2024, and after a total of 8 applications, I finally achieved approval on April 28, 2025.
The period required from application to approval was about 5 months, during which I improved quality by repeating the cycle of improvement -> submission -> feedback -> re-improvement.

The Decisive Edits Made at the End

#	Edit Location	Content
①	Added Profile to Sidebar	Improved credibility as a site operator Briefly introduced the site icon and operation philosophy Made it clear at a glance “who is writing this site"
②	Changed WordPress Theme (Cocoon → Luxeritas)	Under the Cocoon environment, no matter what I tweaked—such as caching or optimization—the scores did not improve, and I could not identify the cause. Although I personally liked it, I made the reluctant choice to change the theme. Luxeritas is lightweight, highly tunable, and features fast mobile display Improved the PageSpeed Insights (mobile) score on the top page from about 50 to about 90. Pages other than the top page average around 80.

List of Site Improvements Implemented Before Review

#	Improvement Item	Details
①	Creation of Privacy Policy Page	Explicitly stated the handling of personal information Clearly displayed compliance with various laws and regulations
②	Setup of Contact Form	Easily implemented using plugins (Contact Form 7 and Flamingo)
③	Setup of Sitemap	Automatically generated using the Google XML Sitemaps plugin Prepared an HTML sitemap as well to enhance user flow
④	Narrowed Categories Down to 3, with 3+ Articles Each	Organized into “DIY & Repair", “Servers & Technology", and “Comparison & Tips" Placed 3 or more articles in each category to ensure a sense of volume
⑤	Selected Around 30 Articles	Prioritized highly original content Set tip collections and thin content to private or noindex
⑥	Addition of Operator Information	Displayed brief information in the footer and sidebar in addition to the profile page Clearly indicated SNS links and contact information
⑦	AdSense Snippet Automatically Inserted via WordPress Plugin “Site Kit by Google"	It has been reported that manual copy-pasting can sometimes introduce line breaks and cause review failure Safely added the snippet automatically inside `<head>` via plugin integration

Points That May Have Contributed to Passing the Review

#	Point	Details
①	1,000+ Characters per Article	Appealed information depth and originality Improved user experience through higher completion rates
②	Frequent Use of Images and Figures	Helped visual understanding Differentiated with original, newly-shot photos
③	Emphasis on Page Speed and UX Evaluation	Google strongly evaluates mobile display speed and usability through AMP (released in 2016) and Lighthouse (adopted in 2018) Achieving a high score in PageSpeed Insights is a plus not only for ad reviews but also for SEO and overall UX

Points That Did Not Contribute to Passing the Review

#	Point	Details
①	ads.txt	Although Google AdSense’s site information table has an item called “ads.txt status", placing ads.txt is unrelated. Placing it after passing is completely fine.

Site Performance at the Time of Passing the Review

*Google Search Console aggregate data from April 1 to April 28, 2025, as of the review pass date on April 28, 2025

Total Clicks: 146
Total Impressions: 1,671
Average CTR: 8.7%
Average Position: 18.3

*Please note that your own access may be included, but use this as a general trend for reference.

Conclusion

Through these improvements, not only did I pass the review, but the overall quality of the site has also greatly improved.
If you are about to take on the AdSense challenge, please keep the following in mind:

Clearly indicate site operator credibility (profile / operator info).
Content quality and volume (character count / original images).
Mobile fast display and user experience (theme selection / PageSpeed Insights).
Setup of essential pages (privacy policy / contact / sitemap).