Access Doubled in July 2025! The Cause: Google Core Update?
Entering July 2025, search traffic to our blog (Nando Kobo) suddenly and significantly increased. Specifically:
- Search Performance from June 16 to June 30, 2025
Clicks Impressions Click-Through Rate (CTR) Average Position 56 979 5.7% 25.5
- Search Performance from July 1 to July 15, 2025
Clicks Impressions Click-Through Rate (CTR) Average Position 172 2,718 6.3% 20.2
As shown above, both impressions and clicks are growing at a 3x pace. The CTR also improved from 5.7% to 6.3%, resulting in a significant overall boost in search rankings of 5 or more positions.
So, why did this traffic surge happen? Let’s analyze the background.
The Background: “June 2025 Google Core Update"
Actually, Google rolled out a major core update starting June 30, 2025 (Reference: Google Search Central, Google Search Status). This update rolled out gradually until July 17, causing fluctuations in search rankings across many websites.
The characteristics of this update include:
- MUVERA (Multi-Vector Retrieval Algorithm): Evaluates context from multiple angles to rank pages closer to the search intent higher.
- Enhanced E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness are evaluated more strictly.
- Evaluation of User Behavior: Behavioral metrics indicating user satisfaction, such as CTR and dwell time, are given more weight.
Looking at these trends, it is likely that content such as:
- Content based on actual experiences, such as experiments, measurements, and building procedures
- Technically well-structured articles (steps, diagrams, code)
- Niche genres with low competition (e.g., utilizing WSL2 or FreeCAD)
was recognized and valued, much like this blog.
Characteristics of Articles That Saw Traffic Growth
Many of the pages that suddenly rose in rankings starting in July shared the following features:
- Titles and introductions that pinpointed search intent
- Step-by-step procedural explanations
- Reproducible structures with code examples, command examples, and illustrations
- Inclusion of personal trial and error, results, and precautions
These precisely match the elements targeted for evaluation in this update.
Points to Keep in Mind for Future Content Creation
To replicate this success, we want to keep the following points in mind for future articles:
Specifically Anticipate Search Intent
- Clearly define what problem the reader is trying to solve right at the beginning.
- Incorporating search terms directly into titles and headings is also effective.
Include Firsthand Experience and Trial and Error
- Instead of mere explanations, write about how you actually succeeded or failed.
- This “experiential information" directly connects to E-E-A-T.
Organize Structure (Make Articles Reproducible)
- Make content readable by effectively using headings (h2, h3) and bullet points.
- Don’t forget commands, code, images, and reference links.
Utilize Content Rewrites
- Articles ranking between 11th and 30th represent a huge opportunity. Refine and enhance their content to target top positions.
Conclusion
The doubled traffic in July 2025 is clearly the result of Google’s search algorithm becoming “better at finding better content." From an operational perspective, rather than relying on accidental success, we aim to achieve stable traffic by continuously providing content that will continue to be valued moving forward.